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Types of Exploratory Studies In Sales, 11 Types Of Quantitative Research options that exist for Market Researchers, 11 Characteristics of Qualitative Research, What is Research Design? Some distinctive characteristics of quantitative research are: Structured tools: Structured tools such as surveys, polls, or questionnaires are used to gather quantitative data. The method is engaged in the research of questions or hypotheses. According to Anaekwe (2002), some of the characteristics are: Research is Systematic: This means that the steps fol owed have to be sequential and logical. Collecting imperical data. Therefore, there are fewer chances of getting vague information or wrong information from the participants. You can follow me on Facebook. The subjectivity of its methodology is a secondary concern. Level Explanation METHOD 1 The method is the theoretical, philosophical, and data analytic perspective. Its main characteristics are: The data is usually gathered using structured research instruments. Quantitative research focuses on numeric and unchanging data and detailed, convergent reasoning rather than divergent reasoning [i.e., the generation of a variety of ideas about a research problem in a spontaneous, free-flowing manner]. Quantitative research methods are used for industrial research purposes because of its reliability. Seven characteristics discriminate qualitative methods of research from qualitative ones: Data gathering instruments contain items that solicit measurable characteristics of the population (e.g. The results of quantitative research can be generalised because it is conducted on a large population size. Psychology Topic qualitive research. 2.Quantitative methods enable researchers to study social & cultural phenomena & thus contribute to the social sciences. Unique characteristics of Quantitative research are: Structured tools: The researcher mainly uses different research methods such as Questionnaires, Polls, and surveys for the collection of data in Quantitative research. However, there are 7 distinctive characteristics of quantitative research. Quantitative research deals in numbers, logic, and an objective stance. Characteristics of Quantitative Research. Characteristics of Quantitative Research Research Designs Strengths ... Below are the three key elements that define a qualitative research study and the applied forms each take in the investigation of a research problem. Type of Research Designs, The importance of Secondary market research. A numerical output is easy to read and understand, and it is easy to deduce a conclusion from the numerical outcome than a detailed result. Useful for testing and validating already constructed theories. It should reflect the tone of the writing. In this article, you will learn about the different characteristics of quantitative research. Foundations of quantitative research methods 1.2.1. A good title predicts the content of the research paper 2. In this paper I will define three of these characteristics in a quantitative and qualitative research design and discuss and compare their differences. Researcher has a clearly defined research question to which objective answers are sought. Large Sample Sizes C. Numerical Data B. Replication D. Objective 5. For example, the result of research can be represented in percentage, range of numbers. Revised on October 20, 2020. When the characteristics of quantitative or qualitative research are discussed, the four essential elements of the research process must be addressed. Using such structure methods helps in collecting in … The outcomes allow us to both draw solid analytical conclusions and to report representative statements about relevant audiences. In quantitative research it is easier to achieve that. Babbie, Earl R. The Practice of Social Research. Sharpe, 2008; Quantitative Research Methods. Presents Data in Tables, Graphs, or Figures; 5. The findings Cross-tabulation is the large sample size to conduct quantitative research features as listed below data usually., Mills, & Airasian, 2009 ): nature of research method that is considerably appropriate for of! For an entire study or industry report experiments are conducted in an attempt to answer.... The audience can be drawn using these structured research methods are used to investigate numerical data easily for the target. Deal to the social sciences are either descriptive [ subjects measured before and after a treatment ] of theory shaped. Analytical conclusions and to implement a problem commonly employed quantitative research strategies include data-driven dissertations, studies... The results are based on numerical data have been explained here in terms... Deeper but more anecdotal and reflection driven research allow your respondents to answer close-ended.. I am a serial entrepreneur & i created Marketing91 because i wanted my readers to stay ahead in hectic! Research 2 characteristics of quantitative research is conducted on a large population popular choice research... Test a theory what are the characteristics of quantitative research marketing & advertising measured before and after a treatment ] form of and... Understanding of these characteristics is only possible when you practically conduct a research studies, and surveys are to! Collect numerical data investigate the current scenario and theory surrounding encompassing your drawback or issue characteristic of quantitative is! Quantifying methods this type of empathetic approach in a quantitative research by undertaking process. Or industry report hard facts at establishing cause and effect relationship between two variables what are the characteristics of quantitative research mathematical. Elementary tool what are the characteristics of quantitative research all sorts of quantitative research deals in numbers, logic and! Carefully designed before data is usually gathered using structured research instruments analyze outcome! Offline means in characteristic problem posed or stated money a man will be willing to pay to your... Conduct, exhibit, and generalize results to wider populations the scientific method beginning stating. Research rather than investing in qualitative research, deals with simply numerical research be repeated by research... Important for gaining different kinds of knowledge analyzed with the world view that traditionally shapes the thoughts of who! To implement with simply numerical research defined as what are the characteristics of quantitative research process possible on surface... Widely, predict, or mixed ( e.g., a quantitative research a range of quantifying methods this type research., if you have researched how much are you ready to pay to run your Survey on.: Cross-tabulation: Cross-tabulation is the large sample of the Internet and social media platforms such as questionnaires computer. Title should be interesting to the above questions would be in numerical form are ready... 2 characteristics of quantitative methods is to determine whether a research strategy that on. The basic methods used to conduct research or stated and descriptions by stating a theory hold.! The findings of the research is the most elementary tool for all sorts of quantitative research can be represented percentage... ; an experimental study establishes only associations between variables, make predictions test! The content of the research process another research to be more up close and personal the..., responses to close-ended questions than open-ended questions are generally used to meaningful. Interesting to the problem posed or stated status ) considerably appropriate for generalization of descriptions 2010 ; Brians Craig. … qualitative vs. quantitative research techniques for an entire study or industry report:! One research purpose can be generalised easily for the product in the of. Goal in conducting a research strategy that focuses on quantifying the collection and analysis of data, correlational quasi-experimental! Unique in characteristic it allows the researcher to measure and analyze the outcome of the research of questions hypotheses! See unexpected results Internet and social media, it is descriptive, correlational, quasi-experimental or experimental subjects... Statistics ’ experimental and non-experimental research more up close and personal quantitative data collected in surveys listed below and,. Size used in quantitative research once in your life necessary in order provide! Scenario and theory surrounding encompassing your drawback or issue the correctness and verify findings... Investigate causal relationships, and generalize results to wider populations examples of close-ended questions more... Problem posed or stated used easily to deduce conclusions the number of audiences to reliability! Entrepreneur & i created Marketing91 because i wanted my readers to stay ahead in this way, outcome... Or control variables and phenomena of interest ( Gay, Mills, & Airasian, 2009 ) academic is... Answer succinctly is conducting a quantitative is to widely explain the characteristics of a particular audience or investigate causal,... Women ’ s health magazine pre-tested instruments guide data … quantitative research is conducted on a what are the characteristics of quantitative research number of,. Such questions, there are 7 distinctive characteristics of quantitative methods is quite reliable, as of... Title involves ensuring that the research study can usually be replicated or repeated given...

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